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"What are the benefits of SEO?": 1. **Increased Visibility**: SEO helps your website appear higher in search engine results, making it more likely for potential customers to find you. 2. **More Organic Traffic**: By ranking higher for relevant keywords, you attract more organic (non-paid) traffic to your site. 3. **Improved Credibility**: High search rankings make your brand appear more credible and trustworthy to users. 4. **Cost-Effective Marketing**: SEO is more cost-effective in the long term compared to paid advertising, as it targets users actively searching for your products or services. 5. **Better User Experience**: SEO involves optimizing site structure and content, which enhances overall user experience, leading to higher engagement and conversion rates.